Fb.Bē.Tw.In.

Digital Marketing & Social Media Case Study

1. Introduction

Our digital marketing team has successfully managed multi-channel campaigns across Egypt, Saudi Arabia, and the UAE, helping businesses in different industries to strengthen their online presence, increase brand awareness, and drive measurable results.

The case study highlights our work in:

  • Social Media Marketing (SMM)

  • Paid Ads Campaigns (Meta Ads, Google Ads, TikTok Ads)

  • Content Creation & Community Management

  • SEO & Performance Marketing

2. Challenges

Across different clients and regions, the main challenges were:

  • Low brand visibility in competitive markets.

  • Fragmented digital presence without consistent branding.

  • High ad costs (CPC/CPA) with limited ROI.

  • Audience segmentation issues, making it hard to target the right users.

3. Strategy

a) Social Media Marketing

  • Designed custom content calendars for Facebook, Instagram, TikTok, and LinkedIn.

  • Created engaging content (static posts, reels, motion graphics) tailored to each audience.

  • Applied localized messaging (Egyptian dialect, Saudi & Emirati cultural references).

  • Built community engagement strategies (polls, Q&A, comments, and direct interaction).

b) Paid Advertising

  • Ran Meta Ads (FB/IG) for lead generation, brand awareness, and conversions.

  • Implemented Google Search & Display Ads targeting purchase-intent keywords.

  • Optimized campaigns with A/B testing to reduce CPC by 25–40%.

c) Analytics & Reporting

  • Used Meta Business Suite, Google Analytics, and GSC for performance tracking.

  • Delivered weekly dashboards covering reach, engagement, CTR, and conversions.

  • Adjusted budgets dynamically based on ROI.

d) Regional Targeting

  • Egypt: Focused on price-sensitive campaigns with high engagement visuals.

  • Saudi Arabia: Prioritized professional branding and trust-building content.

  • UAE: Highlighted premium services with bilingual (English & Arabic) campaigns.

4. Results

???? Egypt

  • Reached 5M+ users in lifestyle, healthcare, and education sectors.

  • Increased engagement rates by 65%.

  • Reduced lead cost by 30% through optimized Meta campaigns.

???? Saudi Arabia

  • Built strong online presence for medical services, industrial, and B2B clients.

  • Achieved 120K+ qualified leads across campaigns.

  • Increased organic followers by 70% within 6 months.

???? UAE

  • Delivered premium brand awareness campaigns for real estate & services.

  • Achieved high CTR (3.5% average) on display and video campaigns.

  • Boosted conversions with multi-language ads tailored to expats and locals.

5. Key Takeaways

  • Localized content is crucial — adapting tone and visuals for each market drove higher engagement.

  • Data-driven optimization (A/B testing & audience segmentation) significantly reduced costs.

  • A holistic approach combining SEO, social media, and paid ads delivers long-term impact.

6. Conclusion

Through strategic social media and digital marketing campaigns, we transformed brands across Egypt, Saudi Arabia, and the UAE from low digital presence to high-performing online entities. Our work proves that with the right mix of creative content, targeted advertising, and data-driven decisions, businesses can achieve consistent growth in brand awareness, engagement, and ROI.